It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Add Yahoo as a preferred source to see more of our stories on Google. The new promotion—which runs until November 30—will give those who consider themselves to be Fruity and/or Cocoa Pebbles loyalists ...

Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign ...