The concept behind a fixed price is minimizing customer uncertainty of a final price, which may be due to market fluctuation, time-frame variables or potential changes to the scope of a project. A ...

Starting a new business or launching a new product or service requires detailed thought and planning. A critical piece of that planning is deciding how you should price your products and services. The ...

Editor’s note: This is a Web-exclusive sidebar for “Pricing on Purpose: How to Implement Value Pricing in Your Firm.” Also see Exhibit 7, a sample fixed-price agreement. The fixed-price agreement (FPA ...

When almost no one pays full price, what does “full price” even mean? From cars to college to health care, consumers today are surrounded by huge markdowns—which, when you think about it, wouldn’t ...

Pricing Page Best Practices When you follow the right tips and tricks, you can fully optimize your pricing page to rank well on search as well as support your target audience as they advance through ...