Formula 1 has announced a global licensing partnership with Mattel, Inc. This multi-year collaboration is designed to bring F1-themed Hot Wheels products to life with a 1:64 scale version. The ...

Partnership Extension Will See Crypto.com Continue as Formula 1’s Exclusive Crypto Partner to 2030 Crypto.com today announced that it is extending its relationship with Formula 1® to 2030. The two ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- ...

Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 10, 2025, 07:00am EST Disney and Formula 1 announced ...

Disney has announced a new partnership with Mickey & Friends and Formula 1 racing in 2026. This new collaboration will feature experiences, merchandise, and content worldwide. The Walt Disney Company ...