This story was originally published on Packaging Dive. To receive daily news and insights, subscribe to our free daily Packaging Dive newsletter. Spanish candy brand Chupa Chups heard consumers’ ...

The Chupa Chups packaging is uncanny—you could spot the swirly, colorful wrapper from a mile away, and you’d instantly know it was the most famous Spanish lollipop in the world. David Airey, an ...

Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign The candy brand partnered with agency BBH London to create an indestructible lollipop While the bulletproof ...

They're a childhood staple - but how do you pronounce the famous lollipops? Chupa Chups will bring all sorts of nostalgia to any adult, bringing them back to their childhood. Back then, they were ...

Chupa Chups has been listening to its consumers. It knows its wrappers are hard to open, and now it’s made ones that are impossible to rip into. The lollipop brand has just made its wrappers a whole ...

BBH has created an OOH campaign, “No More Wrestling” to show how easy it is to open Chupa Chups lollipops. That's important for fans, who often struggle to open the wrapper. That theme is underscored ...

Chupa Chups has launched a new easier-to-open wrapper – but in order to reach it, audiences are challenged to conquer the Chupa Chups Impossible Chupa Chups has been listening to its audience. After ...

CHUPA Chups sweets are a perennial for kids of all ages but people are only realising the surprising truth behind the origin of their logo. The company was founded in 1958 by Spaniard Enric Bernat but ...

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