Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successful ...

Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and ...

To determine the value of PR “Pitches” from public relations professionals, Fractl surveyed 1,300 publishers, writers, and editors from online publications. The poll included a wide range of sites, ...

Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results. Getting the media’s ...

Publishers worried about efficiency in the newsroom should check out the Q3 Propel Media Barometer. It will tell them how hard journalists are working. It looks like they are doing pretty well despite ...

Ever wonder why some tech vendors/products get a lot of coverage, and others don’t? Here are some all-too-common PR gaffes that put a major roadblock in the way of editorial coverage. Even the sexiest ...

Cultivating genuine connections with others via authenticity and finding ways to connect initiatives to current or trending events or pop culture is often key to successful marketing or public ...