For 22 years, I was the principal salesperson for the agency I founded. I focused primarily on building a sales pipeline via inbound marketing, as I personally despised outbound sales. Three years ago ...

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, figuring out which one works best can be quite challenging. Based on our experience ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact.

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

There's been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for ...

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. Recently, a popular tool in the search engine marketing space created a ...

The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel. Many B2B ...

Outbound links are commonly thought of as a nuisance. They supposedly drain your PageRank so some publishers minimize outbound links. Others feel it’s important to link out to an authoritative .edu ...