Disclaimer: The following press release comes to you under an arrangement with Newsvoir. takes no editorial responsibility for the same.) New Delhi, Delhi, India (NewsVoir) Orient Electric Limited, ...

Orient Electric has launched an integrated advertising campaign featuring cricketer MS Dhoni to promote its BEE 5-star rated LED bulbs. The TV ad urges people to switch to ‘India’s first BEE 5-star ...

Hyderabad: Orient Electric Ltd, part of the diversified $1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of ...

The ad, conceptualised by Contract Advertising, features Indian cricket star MS Dhoni and aims to increase awareness and trigger replacement of traditional tube light with LED Batten. The campaign ...

Orient Electric, part of the CK Birla group, which provides lifestyle electrical solutions, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs ...

Orient Electric is backing IoT enabled products to give a seamless experience of technology to its consumers. The company has already launched IoT-enabled fan and air coolers to find acceptance with ...