Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

Mr. Potato Head, Optimus Prime and Mr. Monopoly are uniting - in the world of AI. AI audio startup ElevenLabs has partnered ...

This is all apparently the brainchild of a new in-company studio called Sixth Wall—which we’re sure someone thought was a ...

Hasbro launched Sixth Wall, a new artificial-intelligence studio aiming to bring the toymaker’s cast of characters into the ...

Hasbro's AI studio, Sixth Wall, is teaming with ElevenLabs to offer Optimus Prime, Megatron, Peppa Pig, and other characters ...

Paramount Pictures has released the first official Transformers: Rise of the Beasts clip showing off Optimus Primal in the upcoming seventh installment to the live-action Transformers film franchise.

Okay, now that the mood is set (“You’ve got the poweeeeeeer, YEAH!”), here are the details that make this week feel like ...

A man who ran the London Marathon dressed as the Transformer, Optimus Prime, has broken a Guinness World Record. Matt Batchelor, from Milton Keynes, broke the record for the Fastest Marathon Dressed ...

Welcome to the Jungle as threezero has arrived with their new Transformers: Rise of the Beasts DLX Optimus Primal. The Leader of the Maximal has arrived on the big screen with a new live-action look ...

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Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...