Concern over brand safety and suitability is now tied with campaign underperformance as the top reason why advertisers pull back on budget. It’s not (just) about the money, money, money… According to ...

Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four ...

As X owner Elon Musk battles Media Matters over a brand-safety report that led to major advertisers leaving the platform, the social media company has announced two new hires to its Safety team.

Among the most popular concerns related to programmatic advertising, brand safety concerns 60% of advertisers. This is understandable—brands do not want their ads to appear next to inappropriate, ...

For modern marketers, brand safety is among the most crucial tasks since around half of customers state that they are likely to stop using a service or a product in case they see the brand’s ads next ...

As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it. We’ve been ...

Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four ...