Add Yahoo as a preferred source to see more of our stories on Google. Bins of vegetables sold at the market - FOTOGRIN/Shutterstock Consumers have become more health conscious in the past few decades, ...

Data from Circana showed that products with health and wellness claims have higher average prices. Organic yields the highest ...

A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project ...

It's easy to think of "organic" and "non-GMO" as the best buddies of food. They sit comfortably beside each other in the same grocery stores — most prominently, in Whole Foods Market. Culturally, they ...

With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients ...

Researchers from Neoma Business School, Concordia University, and University of Wisconsin-Madison published a new paper in the Journal of Marketing that examines how the GMO labeling that policymakers ...

Labels promising “all-natural,” “organic,” “naturally grown,” “non-GMO” and “free-range” ingredients inform shoppers that the food they’re about to consume is certifiably healthy. Or is it? National ...

Approvals can now begin on what are termed “negative claims” on labels for meat, poultry and egg products that do not contain bioengineered ingredients or that are derived from livestock that do not ...

WASHINGTON — The U.S. Department of Agriculture’s Food Safety and Inspection Service has approved for the first time a third-party certification label that claims a meat product is free of genetically ...

The implementation of mandatory GMO labeling in Vermont did not affect GMO product demand directly, but it increased consumer awareness and sales of non-GMO products before GMO labels were even ...

The logo features a little orange butterfly that’s perched on a springy piece of green grass. The butterfly’s wings are still but alert, as if the insect is ready to fly off of the grass at any moment ...

Food for Thought is a weekly roundup of agriculture, food science and neat food-related stories. Certified: Go to the grocery store and you'll find dozens of USDA-approved labels on food packaging.