Nike is continuing to explore the storytelling potential of its performance basketball lineup with a deep dive into its eccentric 1990s archives. The sportswear giant has officially revealed the Nike ...

Six months after NBA All-Star Weekend faded into memory, one of its most talked-about moments is finally stepping into the spotlight. Nike Basketball has officially unveiled the Nike GT Future, the ...

In light of the appointment, Hypebeast chats to the brand’s new creative director about his debut collection and vision for the future.