When Yahoo launched its native Stream Ad unit in April last year, it used beige background shading to help set it apart from surrounding editorial content in the home page news feed. By year’s end, ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

In the current digital era, information flows seamlessly through multiple mediums, and establishing trust and credibility amid a sea of information is the cornerstone of a successful brand. It is ...

Sign up for the daily CJR newsletter. Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market ...

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile application ...