An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Ads that use storytelling can be the most persuasive in getting you to pony up your dollars. In today's Academic Minute, the University of Florida's Lu Zheng examines the psychology behind narrative ...

Today on the Academic Minute, Lu Zheng, assistant professor in the department of advertising at the University of Florida, examines the psychology behind narrative advertising. Learn more about the ...