“What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important. As an instantly recognizable visual identifier, a corporate logo has more ...

SAN FRANCISCO -- Microsoft's corporate logo has a new look, setting the stage for a wave of products designed to cast the world's largest software maker in a new light. The makeover unveiled Thursday ...

Microsoft has begun adding an "Xbox Handheld" label to games like Gears of War: E-Day, Halo: Campaign Evolved, and more. The ...

Posts from this author will be added to your daily email digest and your homepage feed. is a senior correspondent and author of Notepad, who has been covering all things Microsoft, PC, and tech for ...

Microsoft has patented a novel “logo camera” system. The quad-camera array arranged in a square can sit beneath a display or on the back of a device. Each camera is optimized for a specific color ...

The way people use their devices is changing, and Microsoft is embracing that with a new look for its cadre of Windows apps. Microsoft is in the midst of years-long redesign of its signature tools, ...

Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust. Microsoft’s Logo Extension pilot is now in open beta globally, ...