More and more companies, government agencies, educational institutions and philanthropic organizations are today in the grip of a new phenomenon. I’ve termed it “metric fixation.” The key components ...

Measuring performance is a key to evaluating how well employees are doing their work and companies are meeting their targets. A good performance metric gives hard data and yields results that measure ...

Of course you like them; you hired them. And of course you're rooting for them – they work on your behalf every day. If your small business is like many others, you run a tightly knit operation that ...

Business performance management is a critical component of overall business success. It allows you to evaluate the overall performance of your company and identify its strengths and weaknesses. With ...

More and more companies, government agencies, educational institutions, and philanthropic organizations are today in the grip of a new phenomenon. I’ve termed it “metric fixation.” The key components ...

We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

This article was prompted by a recent discussion I had with a colleague about the right intensity metric to use for quantifying greenhouse gas (GHG) emissions in the healthcare industry. In particular ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t have a Google Analytics ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...