Most product messaging fails because it tries to do too much — cramming in features, overexplaining and hoping something sticks. But customers don't just care about your features — they care about ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.