Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

DETROIT -- Farmer Jack Supermarkets, a subsidiary of A&P, Montvale, N.J., recently expanded its customer loyalty card offering by introducing a Health & Beauty Bonus Savings Club. The new loyalty ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

About 85% of Americans live within five miles of a CVS Pharmacy, so chances are good that you have visited one before. But you might not know all the details of the CVS loyalty program. It has two ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

American’s biggest AAdvantage changes in 2026 surround its Loyalty Point Rewards. These are the perks members receive upon ...

Retailers are frequently producing and polishing strategies to lure consumers and remain competitive. Among the most popular promotional tactics are loyalty rewards programs, a marketing tool meant to ...

SEATTLE Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week. Starting late next ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...