Harvard Business School

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

The case describes how Mekanism developed the 1.0 campaign’s creative strategy, media budget allocation, influencer marketing efforts, and brand merchandising. At the conclusion of the case, the TWG ...
Harvard Business School

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the ...