As the day passes, customers continue to value their uniqueness. It, then, becomes even more crucial to design products to meet the unique needs of every individual. As the development of technology, ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.

What do Mini Cooper, Dell Computers and the music provider Pandora.com have in common? They all give their users a customized buying experience. According to "Cracking the Code of Mass Customization," ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

For more than two decades, mass customization has been the future of manufacturing--and for some manufacturers it probably always will be. On the face of it, mass customization is a remarkably ...

Companies have quietly hyped up customization, and consumers have gotten used to services tailored to their specific needs. In this week's episode of Industry Focus: Consumer Goods, Emily Flippen ...

Opinions expressed by Entrepreneur contributors are their own. Last November, 32-year old outdoor gear retailer Wild Things introduced a service on its website that let customers design their own ...

Mass customization, where customers order clothing made to their own style tastes and measurements, has been proposed as one solution to overproduction. But the logistical challenges of tailoring ...

producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.