The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

Recycling market development is not a new concept. In the 1990s, the U.S. Environmental Protection Agency (EPA) created programs to try to drive recycling and recycled-content use and purchasing.

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

While many businesses scale back in times of economic uncertainty, those that are willing to invest strategically can expand their market share and position themselves for success when the economy ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

This course covers an array of issues related to the development of local government bond markets. The recently revamped course is structured based on the new diagnostic on Guidance Note for ...