Over the past five years of conducting organizational capability assessments of higher education marketing and communications departments, my colleagues and I have interviewed hundreds of internal ...
Whenever I ask friends in higher ed marcomm how they’re doing, the most optimistic response I get is a resigned “hanging in there.” More often, though, they tell me they’re “exhausted,” “overwhelmed” ...
Every year on May 31, No Tobacco Day, the global health community rallies around a common goal: reducing smoking-related deaths. This is a great goal, but the strategy often misses the mark. This year ...
A merger/acquisition tests the mettle of your Marketing and Communications team like nothing else. Usually, the team must operate under strict secrecy, and with little advance notice. They need to ...
UAB IT partnered the Office of the Provost and UAB Marketing and Communications to help create a faster and more secure site for faculty to connect and collaborate across campus. Scholars@UAB is a ...
FischTank and Greentown Labs will host their second consecutive Climate Week NYC panel. · GlobeNewswire Inc. NEW YORK, Sept. 15, 2025 (GLOBE NEWSWIRE) -- FischTank PR, a leading media relations and ...
WarnerMedia, an American multinational mass media and entertainment conglomerate has announced two key changes in the India marcomm team. The agency has made two senior-level changes within the ...
This August, the CU Boulder Advancement Marketing and Communications team received awards and honorable mentions from two prestigious organizations for its creative work. These awards reflect the ...
Case Study: Smart Marcomm Strategy Enables Precision Manufacturer to Nearly Double Sales in One Year
In the world of engineers, where numbers and measurable impacts reign supreme, marketing communications may seem like a bunch of mumbo jumbo, a pointless exercise in corporate frivolity. But not to ...
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