Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

I own a McLaren. No, I don’t have a high-performance sports car in my garage. But I do have one in my digital wallet. My McLaren MSO Genesis Lab #268 digital collectible provides me with opportunities ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Olo, the leading technology platform purpose-built for restaurants, announced it has completed the acquisition of Spendgo, an industry-proven loyalty and guest engagement platform. Olo Loyalty will ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

Loyalty remains a strategic priority for retailers, but traditional approaches are no longer enough. That is according to the findings of ‘How to Keep Hold of Your Customers,’ a new global study ...

Panera Bread Co.’s year-old customer loyalty program is nearing 10 million members, and more than two-fifths of all café transactions link to the cards, the company’s founder said this week. Ron ...

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...