Whether supermarket loyalty cards actually drive loyalty, or provide retailers with killer consumer insights that give them a genuine competitive edge, has long been a source of debate. But the ...

Loyalty cards are one tool in the small business marketing arsenal. These cards are designed to encourage repeat business by offering rewards for customers who return again and again. Loyalty cards ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

Store loyalty cards compromise your privacy; the deals you love are down to your data. Even knowing the risks, I still use my store loyalty cards all of the time—but there are a few ways I try to ...

The LOC Card Solution is a “universal” loyalty card that provides an “all of the above approach” (wallet card, a key fob, and a smart phone app) to allow customers to easily participate in any ...