Lotus has unveiled a major new business strategy called “Focus 2030,” and at the center of it is a dramatic return to the company’s core identity. Rather than abandoning performance heritage in ...

Before Lotus pivoted to creating electric vehicles and SUVs that didn't help its chances of surviving, this "pure drivers' cars" philosophy remained at the core of the brand. At some point, though, ...

Forbes contributors publish independent expert analyses and insights. AKA The Customer Whisperer: advisor, broadcaster, Science of Shopping Television is no longer just a storytelling platform—it’s a ...

Lotus reports that it delivered 6,970 vehicles in 2023, crediting the Eletre for pushing it toward an all-time record for the company. The brand now has 215 retail locations worldwide, having added 46 ...

Focus 2030 targets market competitiveness and sustainable business operations through brand reinforcement and unification, close partner collaboration, financial discipline, and multi-powertrain ...

Bear with me, as this one is a bit complicated and jargon-heavy. Lotus Technology Inc. announced that Geely, the majority owner of its vehicle manufacturing business Lotus UK, exercised its put option ...

Lotus has opened the doors to its first flagship European global brand centre in Mayfair, London. Located at 73 Piccadilly; the heart of luxury, culture, and art in the UKs capital city. The store ...

The defining character of the Lotus brand in the late 1990s and 2000s was its obsession with creating "pure drivers' cars". During this time, the brand's mainstays – the Lotus Elise and Lotus Exige – ...

Focus 2030 targets market competitiveness and sustainable business operations through brand reinforcement and unification, close partner ...

Focus 2030 targets market competitiveness and sustainable business operations through brand reinforcement and unification, close partner collaboration, financial discipline, and multi-powertrain ...