To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Geometry, WPP's omni-channel brand experience agency operating in 56 markets around the world, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in ...