The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into interactive hardware.

The Lego company has not made any major redesigns to its brick since the debut of the modern brick in 1958, so this is pretty big news. But what does it mean? In a continuation of screenless play, Lego is not trying to make the brick something it isn't, in this case, but simply offers an elevated experience for all ages.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.

We love anything to do with Lego here at Geeky Gadgets, and we have featured quite a few fun Lego-themed gadgets. The latest one is this fun Lego LED Brick Light. The Lego LED Brick Light is officially made by Lego and it measures 79mm by 79mm by 40mm and ...