Valeriia Polovkova strengthens IKAM the team by providing full end-to-end service and support to multinational businesses. When you purchase through links on our site, we may earn an affiliate ...

The Pareto principle, better known as the 80/20 rule, is applied for numerous purposes in boardrooms all over—but the essence holds true for a majority of cases in the business world, especially when ...

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.