When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

Scroll through a tween's TikTok feed these days, and you're likely to stumble across a surreal parade of AI-generated creatures: a ballerina with a cappuccino for a head, a crocodile fused with a ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

The age of AI-generated memes is upon us, and it's as silly as you'd expect. After a series of AI-generated nonsensical Italian Brainrot memes featuring a shark wearing Nike shoes and a crocodile that ...