Starting May 12th, YouTube says it will show fewer mid-roll ads that it thinks will interrupt sentences or action sequences, ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...

While CMOs, particularly the CMOs of large companies, are often portrayed as roadblocks to innovations in advertising, a recent series of interviews sponsored by WhoSay at the ANA Conference in ...

YouTube is attempting to make mid-roll ads less disruptive and more lucrative for creators on its platform. Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like ...

Roku, owner of one of the most popular connected TV operating systems in the country, walks a fine line when it comes to advertising. Roku's OS lives on low-priced smart TVs, streaming sticks, and ...

The company’s head of ad marketing says Roku is always tweaking and testing — but the ads push is only going to keep growing. The company’s head of ad marketing says Roku is always tweaking and ...

The traditional interruptive advertising model we’re used to seeing is getting more difficult to execute as consumers gain more control over how they see ads. It is also less valuable to the ...

LONDON: Ads that prevent consumers from viewing the content they want have surfaced as among the three most annoying mobile ad formats, according to new research. On Device Research, a mobile market ...

YouTubers who prefer setting ad slots manually may risk losing revenue soon YouTubers who prefer setting ad slots manually may risk losing revenue soon is a former weekend editor who covered tech and ...