Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Starbucks, Netflix and Aerie are among the brands that see varying consumer reactions to user-generated content (UGC) or branded posts on social media platforms like Instagram, Twitter and YouTube.

Is your team spinning its wheels trying to get more engagement on social media? Many brands are experiencing a lull in consumer engagement, which means you've got to think outside the box to bring ...

Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re reading this article, you’ve likely heard about ...

User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...

User-generated content (UGC) is one of the fastest-growing opportunities for creators looking to break into brand partnerships. Companies are constantly seeking fresh, authentic content to engage ...