Chelsea’s new front-of-shirt sponsor is Infinite Athlete. The Blues struck a deal worth £40m and now the company will feature on the front of the shirts after they had started the season with a blank ...

Chelsea have confirmed Infinite Athlete as their new front-of-shirt sponsor in a deal worth in excess of £40million ($48.8m) for the season. The club launched their new home shirt in July without a ...

Charlie Ebersol, as a successful businessman, is used to his everyday life being interrupted by the trill of his phone. But, even in that context, it has been ringing off the metaphorical hook over ...

WHAT HAPPENED? The Blues had been playing without a front-of-shirt sponsor in the opening weeks of the season as the club sought a commercially beneficial agreement. A one-season, £40 million ($48m) ...

Sept 30 (Reuters) - Chelsea have signed a shirt sponsorship deal with sports technology company Infinite Athlete reportedly worth around 40 million pounds ($49 million), having started the season ...