In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

Read more about Consumer behavior signals structural shift toward autonomous last-mile delivery on Devdiscourse ...

As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.

Similar to the U.S. Bureau of Economic Analysis’ Personal Consumption Expenditures (PCE) price index, the Numerator CPI ...