Heineken has launched a “sustainable” UK cider brand. Inch’s, which turns the waste from its production into green energy, will roll out in the UK both the on- and off-premise, Heineken said today.

And it’s not just a flavour of the warmer months because cider is holding its own throughout the year. Figures in Heineken UK’s Cider Report 2025 show that last year alone 341m pints and 114m bottles ...