In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with new tools and capabilities intended to help brands connect and collaborate with other brands in a way ...