Ever wonder why starting feels harder than finishing? Brain research shows stress can quietly block motivation before action ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Judging from the panoply of motivational books, speeches, videos, and how-to guides, you'd think that psychology has the surefire answer that can explain the simple basis for our many complex ...

The ancient Greek philosopher Heraclitus said that “the only constant in life is change.” Organizations must rapidly change to meet the shifting demands of the 21st century. Disruptions caused by the ...

Architecture is the design of spaces for human occupation. Despite architects’ skill in designing spaces to influence human behavior there often is a shortfall in anticipating and reacting to ...