Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...