Lego just unveiled its first-ever 'Smart Brick'
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LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.
For over 90 years, LEGO has provided family fun for builders all over the world. Whether your child is starting their own collection or you’re still expanding your own, there’s a LEGO set for everyone. Chicago is the ultimate destination for LEGO ...
The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.