Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Gaining customer trust is more important than ever for marketers today. And while companies must focus on revenue, creating loyal customers is vital for long-term success. Placing customer ...

It’s not a one-time achievement, building customer loyalty a continuous process of building trust by showing up, delivering value and being reliable. Loyalty isn’t transactional: It’s about ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...