A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Being in the customer loyalty space, I'm seeing more and more loyalty professionals considering the idea of creating a freemium loyalty program. This model, as the name suggests, includes both a free ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

Apart from being a highly recommended store for DIYers, Home Depot is a go-to retailer for contractors, remodelers, maintenance crews, and other professionals. Home Depot tries to ensure customer ...

The initial social contract that created loyalty was broken by the employers, not employees.