Zwift started out as the massively multiplayer online cycling and running app, providing virtual worlds to explore while working out. In 2022 the company joined the hardware market with its own smart ...

Occasionally, a brand develops a simple idea with the potential to have wide-ranging effects on the market, and the Zwift Cog could be one of those. In its purest terms, the Zwift Cog is just a ...

Getting started on Zwift is about to become easier and cheaper. Known for its popular immersive virtual training software, Zwift is now entering the hardware space with an extremely enticing first ...

Zwift has announced the Ride, a cycling rig that combines a turbo trainer with what Zwift calls its Smart Frame. Smart bikes that are Zwift-compatible are typically all-in-one solutions, like the ...

Italian indoor trainer manufacturer Elite has announced the Zwift Virtual Shifting update for its standard Direto XR and Direto XR-T models is now live on Upgrado – the dedicated app for managing ...

Zwift is celebrating its 10th anniversary this year, and as part of its birthday bash, the indoor training app-turned-ecosystem is giving away a pair of Zwift Play handlebar-mounted controllers with ...

Market-leading indoor cycling app, Zwift, has today unveiled its first foray into hardware with the launch of its first-ever turbo trainer, Zwift Hub. It is a direct-drive smart trainer, and the eagle ...