Hello Kitty has become a cross-generational cultural icon, $80 billion brand, and soon-to-be movie star. Here's why families can't get enough. Hello Kitty left a huge mark on my ‘80s childhood. I had ...

Why your Gen Alpha child is using increasingly bizarre slang, such as six-seven, skibidi toilet rizz, and choppelganger, and ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...