Last month I mourned the lack of writing skills I was noticing in marketing. So I was delighted to be invited to the launch of the DMAs ‘Great British copywriting’ campaign. Patrick Collister, head of ...

Opinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it to its fullest potential? With ...

Copywriting is a form of writing that aims to persuade or convince a reader that a particular product or service is worth their money. In other words, it’s a call to action. With the shift of business ...

While it was technically unveiled at the tail end of 2022, the ChatGPT AI chatbot has absolutely dominated tech and business headlines this year. So much so that it wouldn’t be an exaggeration at all ...

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Since the internet has become our means of communication and resources in our everyday lives, content is key to access to information and knowledge When jobs in aviation and medical were the most ...

You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the reader to take action. No one’s coming ...

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