London jewelry house Graff revealed their new bridal collection today, marking the first time in three years since the brand has debuted an array of bridal jewels of this nature. The muse behind Graff ...

For Paris Haute Couture Week, British house Graff unveiled its latest humdinger: a 50-carat, D-Flawless oval diamond. The egg-sized pool of pure brilliance seems to float at the center of a ...

Discover the Butterfly collection from Graff. 2025 marks the 50th anniversary of the Graff Butterfly – an iconic, endlessly evolving silhouette synonymous with the House of Graff.

Until recently, however, the brand preferred to fly under the radar, selling mega-diamonds to captains of industry and kings and queens of state without shouting its name too loudly. The opening last ...