Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search happens when users end their session or enter a new query without clicking on any ...

Google is ending continuous scrolling for search results, bringing back the traditional pagination format. Google claims this change aims to serve search results more efficiently, as continuous ...

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this ...