Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments. Google Analytics comes with quite a ...

GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions. Google Analytics 4 introduces segment ...

Stephen gives marketers a step-by-step guide to setting up brand and non-brand keyword segments in Google Analytics. It's geared toward those who support campaigns with multiple brand keywords where ...