Stalkers don’t announce their presence, but smart marketers do. Marketers have been trained to think like snipers: hit the bulls eye. Target the right segment of consumers, the more accurate, the ...

Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit ...

Google Inc. has launched Gears Geolocation, an API for mobile and desktop browsers to provide location-based services. Two third-party developers are launching the first location-enabled Web ...