Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...
Why the traditional 90-day GTM plan no longer works and three ways AI is helping leaders replace it with a real-time approach ...
SAN FRANCISCO, Oct. 9, 2025 /PRNewswire/ -- At its ApolloNEXT event today, Apollo.io announced the launch of its Agentic End-to-End GTM Platform, the first unified system where intelligent AI agents ...
AI accelerates the GTM process, enabling faster identification of product-market fit and anticipating market dynamics. AI-driven analytics empowers businesses to develop targeted messaging and ...
Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...
Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a unified data model as a response to sales teams who are juggling dozens of ...
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85% ...
If you're like me, you hear the term "go-to-market" (GTM) everywhere these days. It feels like it's the new marketing buzzword, quickly replacing account-based marketing (ABM ) and account-based ...
At the start of the fiscal year, go-to-market (GTM) teams come together to lay out a year-long vision focusing on how they will achieve revenue targets and bring new products to market. But as the ...