The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

Anybody who spends much time online is familiar with the “pre-roll” ads that run prior to a video you want to watch. Many of those ads include an opt-out after five seconds. Adweek magazine says 94 ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The long-running ads for the ...

(CBS News) Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company Geico. CBS ...

Today’s marketing moment was chosen by David Slayden, associate professor at the University of Colorado Boulder’s College of Media, Communication and Information & executive director of IXDMA, a ...