Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

If you're shopping for insurance to protect your home in the event of a disaster, would you buy from a talking lizard? If a tree falls through your roof, do you think a duck is going to be able to ...

The creative geniuses in the advertising world who came up with the Geico Gecko and the AFLAC duck, spend all their time thinking up ways to capture our attention. The advertising brainiacs have ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. The duck that quacked and what it teaches us about longevity in an ...

This sounds weird but one of my favorite pastimes in a foreign country is watching TV. That's because I need a break from American commercials, which is to say, "the gecko and the duck." * * * The ...