The Germans have been a fickle bunch as of late, at least when it comes to naming their vehicles. Volkswagen is the latest to reassess its branding strategy with plans to do away with the alphanumeric ...

As psychedelic rock blared, Thomas Schäfer hopped onto a Huntington Beach, Calif., stage flanked by surfboards two years ago to announce the rebirth of an automotive icon, the Volkswagen bus. The ...